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Ed Rueda

Director, Business Development & Client Outreach

1 year at Ridgeline

How would you describe your role?

I do client outreach and business development. So, the main thing is trying to find new clients and increase our overall revenue as a company. Ubiquitous Technical Surveillance means that there is a need for Digital Signature Management across the board for businesses and government customers alike.

How would you describe your leadership style?

I’m always guided by what I learned in the Marine Corps. I think the Marine Corps does a really good job at training officers from the very beginning about leadership. I feel like the one guiding principle is leading from the front, right? Having the ability to get involved in the day-to-day activities just like everybody else. And then, being part of a team, not just guiding them or telling them what to do.

What’s something new you learned recently?

I learn something every day. Being at a tech company, I’m not a tech person, per se. So, every day I’m learning more about our tech, or a new way of implementing it, or how we develop a tool or system to accomplish our mission.

What’s your super power?

I would love to not have to sleep – having more time to do what I need to do. There’s a lot of learning to be done. There’s a lot of improvement to do all the time. So, having those extra hours a day would be great.

What is something going on at Ridgeline that you’re excited to see develop or grow?

The big thing for me is the establishment of our Business Development team and being able to bring on more clients. I think the integration with Marketing is really positive, and opening up our company more publicly so that we can share our capabilities. I’m find that super exciting as we move forward.

How would you describe Ridgeline’s culture?

I think it’s a combination of a startup and a more mature company. We’re not at the point where we’re a startup anymore, but we’re not a large, large organization. We’re somewhere in between and we have the benefits of both. We’re agile and we’re fast, but we also have the structure to manage things better in our day-to-day activities.

Can you tell us about a time you were inspired or impressed by the work of another Ridgeliner?

This happened a lot when I was working in the Training & Advisory Services department. Our instructors really step up, whether it’s a training course, or engagement with a client. They are our first touchpoint between Ridgeline and the client for a lot of purposes. They regularly are able to think on their feet and flex to meet whatever the client needed. I saw that on a daily basis.

What makes Ridgeline unique?

What’s extremely unique about Ridgeline is the products we provide. When you talk about Digital Signature Management, some of the systems and training we have – you’d be very hard pressed to find all of the elements we have and that fit so well for our clients’ needs at another business.

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